HouseKeys – Visualizing pathways to housing

For HouseKeys we created a video that combines clarity and visual beauty to convey the organization’s mission: making housing programs accessible and operable. We worked with a warm and approachable color palette that reinforces the empathy of the message, and explored a mix of 2D and 3D animation to enhance the dynamism of the design. The result is an engaging and expressive visual story that reflects the essence of their project. We loved working with this aesthetic and bringing to life such a meaningful piece, one that not only looks beautiful but also inspires us through its social impact.

HouseKeys Affordable Housing Design – Community Homes for Families
HouseKeys Affordable Housing Design – Community Homes for Families
Loop GIF: Man Receiving Keys from Sky – Unlocking Success and Opportunities
HouseKeys Reducing Paperwork – Streamlining Housing Assistance Processes
HouseKeys Reducing Paperwork – Streamlining Housing Assistance Processes
HouseKeys Reducing Paperwork – Streamlining Housing Assistance Processes
HouseKeys Affordable Housing Design – Community Homes for Families
HouseKeys Legal Support – Justice and Housing Rights Advocacy
HouseKeys Affordable Housing Design – Community Homes for Families
HouseKeys Affordable Housing Design – Community Homes for Families
HouseKeys GIF – Challenges of Accessing Affordable Housing
HouseKeys Legal Support – Justice and Housing Rights Advocacy

Credits

Client
House Keys

Agency
Idea Rocket

Creative Director
William Gadea

Art Direction
Natalia Dana,
Federico Figueroa Cabaleiro

Animation Lead
Natalia Dana,
Pablo Fanesi

2D Animation
Natalia Dana,
Pablo Fanesi

3D Generalist:
Pablo Fanesi

Character Design:
Natalia Dana

Portfolio
Federico Figueroa Cabaleiro

Sound design
Felipe Barandalla

Anterior
Anterior

TRANSFORM - Metrics store

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