
HouseKeys – Visualizing pathways to housing
For HouseKeys we created a video that combines clarity and visual beauty to convey the organization’s mission: making housing programs accessible and operable. We worked with a warm and approachable color palette that reinforces the empathy of the message, and explored a mix of 2D and 3D animation to enhance the dynamism of the design. The result is an engaging and expressive visual story that reflects the essence of their project. We loved working with this aesthetic and bringing to life such a meaningful piece, one that not only looks beautiful but also inspires us through its social impact.








Credits
Client
House Keys
Agency
Idea Rocket
Creative Director
William Gadea
Art Direction
Natalia Dana,
Federico Figueroa Cabaleiro
Animation Lead
Natalia Dana,
Pablo Fanesi
2D Animation
Natalia Dana,
Pablo Fanesi
3D Generalist:
Pablo Fanesi
Character Design:
Natalia Dana
Portfolio
Federico Figueroa Cabaleiro
Sound design
Felipe Barandalla