Hightouch makes Customer data management easy.

Hightouch needed assistance in explaining their excellent tool for managing data. This tool handles everything from collecting data to implementation in marketing campaigns.
We came up with a fictional company which allowed us to illustrate how Hightouch can address several marketing needs by tracking customer data from start to finish. By following this data journey, we were able to clearly demonstrate Hightouch's business value.
We had a great time designing the storyboard, connecting data, objects, and people to make a complex idea easy to understand.

Hightouch Explainer Video – Customer Data Management for Marketing Campaigns
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - Characters
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - Color Palette
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - Tube
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - tube
Hightouch Video – Simplifying Customer Data for Business Value
Hightouch Video – Simplifying Customer Data for Business Value - Gif Loop
Hightouch Video – Simplifying Customer Data for Business Value - Gif Loop
Hightouch Video – Simplifying Customer Data for Business Value - Model created
Hightouch Data Journey – From Collection to Marketing Implementation - Gif loop - Audience Builder
Hightouch Data Journey – From Collection to Marketing Implementation - Integrations
Hightouch Video – Simplifying Customer Data for Business Value - Gif Loop connect
Hightouch Data Journey – From Collection to Marketing Implementation - Model Builder
Hightouch Data Journey – From Collection to Marketing Implementation - Gif loop - Sync shedule / created
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - Easy and scalable
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - Storyboard
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - Some frames from the design process
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - gif loop goodbye
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - colors
Hightouch Explainer Video – Customer Data Management for Marketing Campaigns - gif loop

Credits

Client
Hightouch

Scripting
Hightouch

Producer
Celeste Gómez Fochi

Art Direction
Natalia Dana,
Federico Figuera Cabaleiro

Animation Lead
Pablo Fanesi

2D Animation
Natalia Dana,
Pablo Fanesi,
Belen Marcolin

Character Design
Natalia Dana

Portfolio
Federico Figueroa Cabaleiro

Music
Intra Cultura

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