DOJO AI — Clarity in the Chaos

The best marketer carries years of context. Yet between endless dashboards and messy data, marketing often feels overwhelming. DOJO AI was built to be a sanctuary in the storm.

They reached out to us to bring this concept to life through a video centered on clarity and inner peace. We carried out an extensive visual exploration and art direction, from early visual development to full motion design, crafting a narrative that transforms complexity into a smooth, intelligent visual experience.

Glassmorphism UI card displaying the headline "Marketing is hard enough" surrounded by floating marketing buttons and notifications, designed for DOJO AI by BRUTAL Studio.
Glassmorphism UI card displaying the headline "Marketing is hard enough" surrounded by floating marketing buttons and notifications, designed for DOJO AI by BRUTAL Studio.
Motion design GIF showing abstract data diagrams forming and connecting around the text "The Unactionable Data," illustrating marketing complexity for DOJO AI by BRUTAL Studio.
Circular ring of floating marketing analytics cards and UI widgets surrounding the headline "The Million Dashboards," created for DOJO AI by BRUTAL Studio.
Kinetic typography GIF animating the phrase "To take the noise out of marketing" for DOJO AI, designed by BRUTAL Studio.
Serene motion background showing a glowing sky and landscape with a translucent tag reading "Clarity in the Chaos" for DOJO AI by BRUTAL Studio.
Serene motion background showing a glowing sky and landscape with a translucent tag reading "Clarity in the Chaos" for DOJO AI by BRUTAL Studio.
Motion graphics GIF showing repeated AI error prompts and missing context messages on a blue background, illustrating traditional LLM limitations for DOJO AI.
Overlapping translucent gradient circles with the text "got Together" centered on a soft teal background, designed for DOJO AI by BRUTAL Studio.
UI component collection showing modern dashboard cards, growth stats, and data visualization elements for DOJO AI’s marketing platform.

Credits

Client
DOJO AI

Art Direction
Natalia Dana,
Federico Figueroa Cabaleiro

Animation Lead
Natalia Dana
Pablo Fanesi

2D Animation
Natalia Dana
Pablo Fanesi

Portfolio
Federico Figueroa Cabaleiro

Sound design
Felipe Barandalla

Client
DOJO AI

Art Direction
Natalia Dana,
Federico Figueroa Cabaleiro

Animation Lead
Natalia Dana
Pablo Fanesi

2D Animation
Natalia Dana
Pablo Fanesi

Portfolio
Federico Figueroa Cabaleiro

Sound design
Felipe Barandalla

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