Hightouch | 3D Object

We can develop the illustration for "The New Way AI Decisioning" following two possible approaches:

Orthogonal: Based on the current illustration on the website, we can opt for a more structured and geometric style. This approach retains some of the essence of the original image. Visually, it would start from a main tube, from which volumetric branches would emerge.
Organic: Inspired by the references you shared, this approach proposes a more fluid and natural structure. It is a bolder choice compared to the orthogonal one, but it better represents the idea of branching.

The included references help us visualize each direction and define whether we move forward with an orthogonal or organic aesthetic.

Conjunto de tuberías decorativas en tonos de madera, negro, blanco y dorado, dispuestas en forma de estructura abstracta sobre un fondo rosa claro con acabado de puntos

Orthogonal

Estructura de tubos de colores entrelazados, en tonos rosa, azul, amarillo y rojo, en un fondo negro.

Escultura moderna hecha de tubos de PVC blancos dispuestos en forma compleja y tridimensional sobre una superficie de madera

Cuerdas de colores entrelazadas en diferentes tonos como verde, rosa, amarillo, blanco, azul y naranja.

Organic

Líneas curvas y retorcidas en varios colores, formando un patrón abstracto

Portada con líneas curvas en tonos morados, rosas y azules, con texto que dice 'Gradient Studies 52' y 'Flirtation' con la palabra 'Attitude' en la parte inferior.

Finally, in the world of 3D, we can approach materiality in various ways. Here are some examples that could serve as a starting point if you envision any of these styles for the illustration.